If you will be traveling in Europe with your family then definitely plan to take your kids to an outdoor market. It may not sound like it would appeal to kids but most village markets are a highly entertaining way to spend an hour or two even for kids who balk at going shopping at home. There's just something about shopping outside with the crowds, wandering from stall to stall, that makes it seem more like a carnival than a shopping trip.
On a recent summer vacation we spent two weeks in Provence in the small village of Gordes and the two trips that we made to the weekly market were among the highlights of the trip for for my daughters. We would head into the village with one of the large straw baskets supplied at the villa we were renting and start filling it with all sorts of delights - fresh baguettes and pastries, juicy mouthwatering fruit, delicious cheese and olives and whatever little doodads Emma had poked around and found. It is a very simple but pleasurable activity that will keep the kids amused and even allow them to practice speaking a little bit of French (or whatever the local language is where you are visiting) while they conduct their business at the market.
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